Since his youth Dr. Tobias Neuberger has had a constant curiosity and drive for economic topics, commerce and brands. His second dedication is to the natural sciences, which lead him to study medicine, make his PhD and to work for several years as a MD in Germany, France, Argentina and South Africa. Until today he cooperates with the German Bone Marrow Donor Center (DKMS) as he made valuable experiences during that time as MD. One of his crucial observations was how strongly an appearance modified by cosmetics could influence the inner well-being positively. Building on similar experiences and combined with his persistent, inherent entrepreneurial spirit and drive for innovation, he constantly seeks to find new and personal opportunities for a field outside the medical one. This inner restlessness finally marks the professional change and the first steps into the corporate world, where Dr. Neuberger has started to implement his own brand messages as well as humanitarian cooperation, based on self-realization for his employees and himself.
In 2012 Dr. Neuberger met the European manager of Ardell – the No. 1 faux lash brand. The encounter resulted in him taking over the brand distribution for Germany. Convinced by the brilliant concept of this quality product, Dr. Neuberger founded bacodi GmbH (formerly known as Beauty and More BaM GmbH). In the beginning that meant working in two term shifts – running serious business negotiations during the day while gluing customers lashes in the evenings. The investment paid off and Ardell turned out into a complete success story in Germany! Meanwhile a lot more innovative bestseller brands joined the bacodi family. Its core business of the company focused on distributing innovative niche products in the GAS region.
Today bacodi enables for its partners access to more than 7000 POS within Germany – drug stores, perfumeries as well as online shops. According to Dr. Tobias Neuberger, the key to success lies in a fulfilling work environment that allows him and his employees to grow professionally, to develop strengths freely and to make a difference. Today his own philosophy of life is the business philosophy:
"Here I am human, this is where I want to be.”