PERFORMANCE

Your brand –
our passion.

Full service from the start: We create visibility for your brand.

bacodi is part of the DR. NEUBERGER GROUP and is an experienced brand architect and cosmetics distributor based in Wiesbaden, Germany.

As a passionate full-service beauty distributor, our mission is to create visibility for international beauty and cosmetic brands and to place them successfully in the D/A/CH market (Germany, Austria, Switzerland). Our heart beats for innovative niche products and authentic, long-lasting partnerships. As a brand architect and full-service distributor with a tremendous drive for beauty & lifestyle, bacodi GmbH stands for sustainable development, marketing and distribution of innovative, high-quality brands. Our team of avid beauty & lifestyle experts has the necessary contacts, market knowledge, expertise, infrastructure as well as social media and online knowledge along the value chain in order to be successful at marketing.

Our services for you

Marketing
& Sales

  • Extensive analysis of the market and competitive environment including trend scouting
  • Derivation of an individual brand and sales strategy
  • Customized 360-degree campaign development
  • Establishment and support of PR & Influencer Relations
  • Content creation & social media
  • Product and employee training
  • Individual customer service and consulting
  • Brand-specific and customized sales promotions

Supply-Chain
Management

  • Consistent alignment with the demand of our customers and end-consumers
  • High flexibility & speed to market
  • Valid quantity planning ensures transparency and high planning reliability
  • Implementation of bespoke logistics projects

Regulatory
Affairs

  • Examination of all legally necessary requirements according to the EU Cosmetics Regulation
  • Projects’ legal support to ensure compliance with the requirements of the EU Cosmetics Regulation
  • Regular coordination with external legal advisors

Sales & Marketing

What would sales be without marketing and marketing without sales?

We are dedicated to your brand and want to position it successfully and sustainably in the D-A-CH region.
To do justice to this task, we vision the brand holistically and in the context of the respective competitive and market situation as well as current & upcoming trends. We carry out a profound analysis of the market & competitive environment and derive sets of measures from it, which enable a sustainable market entry into the desired markets. We always shape the future of your brand in line with your brand values and create tailor-made campaigns to establish your brand brand both nationally and at customer level to achieve the greatest possible uplift. It goes without saying that we work in a goal-oriented, efficient and transparent manner – because our success is also your success.

Here you can find a small excerpt of our special projects.

Supply Chain Management

End-consumers’ demand for your brand is the focus of our sustainable trading.

Our purchasing and logistics processes guarantee transparent planning reliability, enabling us to meet the demand for our products and brands cost-effectively and with a prescient approach.

A binding, punctual delivery of the goods in accordance with the individual customers’ requirements is a very important matter to us, not to be taken for granted.

In addition, the implementation of special projects, such as customized outer packaging for promotions or a complete packaging relaunch, represent a welcome challenge that we have already successfully mastered in completed projects.

We also promote transparency in the downstream customer journey and want to offer our customers and also the end-consumers holistic support. Complaints, both from retailers and end-consumers, are of course dealt swiftly in the best interests of sustainable brand positioning.

Finally, if desired, we support you in optimizing logistical processes and accelerating speed to market in order to place your brand as efficiently and successfully as possible in the respective market.

You have a logistical challenge? Challenge accepted! We are the partner to be at your side.

Regulatory Affairs

We strongly care about the legal security of our trade.

Not familiar with the legal requirements in the D-A-CH Market? We are THE experts for that!

We ensure that all applicable legal requirements of the EU Cosmetics Regulation (Regulation (EC) No. 1223/2009) are met. This includes the inspection of the packaging according to the legal security, but also the elaboration of a recommendation on the necessary design of the packaging according to the market. And last but not least, the conformity of the INCIS according to the valid EU cosmetics regulation. We are happy to support and advise you on your concerns regarding compliance with the applicable EU Cosmetics Regulation.

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